Sparkfire Social Media Workshops
Many of our clients are still not utilizing social media to the it’s fullest potential. Companies struggle to find the right balance of frequency and content. Sparkfire can conduct private workshops for your marketing teams that looks at how you are using social media. We work together in this one day session to create realistic social media goals and to focus on where your customers are and how to reach them.
Some of the topics we cover in the workshops are:
WHO AM I?
It is critical to your social media strategy to have a clearly defined vision/mission and an idea of your company or brand’s voice.
WHO IS MY AUDIENCE?
It is imperative you know your target audience, which not only includes your existing and potential new customers or clients, but also leaders in your field and your competitors. What’s their age? Marital status? Income level? Are they college educated? Do they own a home? What kind of TV shows do they watch? Are they heavy Internet users? Etc.
WHAT DOES MY AUDIENCE WANT?
This is one of the most important questions for you to answer. If you have a clear picture of who your audience is and what they want you are already ahead of 90% of your competition. What is important to them? Do they want useful tips on how to use your products? Do they want discounts? Do they want to be part of a like-minded community? Do they want to feel important? Do they want to be able to interact with your brand? Etc.
For more information about Social Media Workshops hosted by Sparkfire. Please feel free to contact us.